Whether you’re a creator, a business owner or just an average guy with a large than life idea–it’s not only important, but necessary to be able to communicate your message in a way your audience understands. In this episode of one of my very favorite podcasts, Storybrand, host Donald Miller sits down with financial guru Dave Ramsey to talk about the hero’s journey, the importance of being your customer’s guide, and what it takes to build a business with a soul.

From the Storybrand Website: Donald Miller talks with personal finance legend Dave Ramsey about how to position your business as a guide and focus on your customers’ successes. Dave intuitively understands this marketing strategy, and it’s a huge reason why his products and content have impacted millions of people. In this episode, you’ll discover exactly how to make this powerful shift in your communications and tap into your customers’ most powerful motivations.

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